Lately, we’ve worked on many interesting projects, but one that particularly stood out in terms of SEO performance was the development of a web shop for quartz sand. The website in question is kvarcnipesak.rs – a specialized online store offering quartz sand in various grain sizes and for different applications, with a focus on clear product presentation, localization, and strong SEO content.
The client wanted a simple yet technically stable website that would allow for selling quartz sand for pool filters, sandblasting, grouting, landscape decoration, playgrounds, and even artificial grass and sports fields. The goal was to position the site as a national distributor of quartz sand, supported by location-specific SEO landing pages.
From day one, we worked in parallel on the website structure and SEO strategy. For every application, we created a dedicated page, for example:
Each page was given a unique meta title, description, and content rich in keywords that users actively search for. We also created an in-depth “About Quartz Sand” page, with over 1,500 words covering everything from chemical composition to packaging options and practical uses.
The website was built on a custom system optimized for fast loading and mobile responsiveness. We paid special attention to:
clean UX/UI design
easy content and page management
SEO-friendly URL structure
automatic Open Graph and Schema tags
simple and fast ordering without user registration
Just a few weeks after launch, the site started ranking on the first page of Google for competitive keywords like:
The traffic started growing organically, without any paid ads, which once again proved that a well-structured website with quality content and solid technical SEO delivers real results.
Behind a successful website is not just a nice layout, but a thoroughly planned structure, targeted content, and SEO that’s built from the inside out. If you’re offering a niche product like quartz sand, a specialized website with localized, purpose-driven pages can significantly outperform generic web stores.
If you’d like us to help you build a similar SEO-optimized website for your niche, feel free to reach out — we’d love to work with you.